Archetype Productions

Riffraff Turns Three

will — Mon, 20 Feb 2012 13:47:14 +0000

We had an amazing time shooting Riffraff‘s Third Birthday earlier this month. It took no more than 10 minutes into the night before the space was completely occupied wall to wall with their most loyal costumers. It’s apparent that these ladies know how to throw one hell of a party. Three years deserves a BIG congratulations!

NWAFW Poster Design

will — Mon, 06 Feb 2012 17:43:24 +0000

I was recently asked to do a poster design for Northwest Arkansas Fashion Week. After trying out several ideas on paper, the result was somewhat of a mixed media poster utilizing a minimalist 60′s op art inspired aesthetic.

The NWAFW crew is working crazy hard for this. You’re not going to want to miss it! To purchase tickets to the 2012 event visit http://nwafw.com. Proceeds will be donated to local charities.

Be Authentically Red – Gnarly Head Wines App

will — Fri, 03 Feb 2012 17:12:39 +0000

What could be better this Valentines Day than pouring yourself a big, bold Zinfandel-led red blend of Gnarly Head’s newest wine addition, Authentic Red. CORDIAL Rx and Archetype Productions collaborated to design a Facebook application for Gnarly Head’s “Be Authentically Red” Valentines Day campaign. “Like” Gnarly Head’s Facebook page and receive a coupon for up to $3 off your next purchase of Gnarly Head Wines. Dig it!

To visit the live application via Facebook click here.

Experiment One

will — Tue, 24 Jan 2012 19:02:24 +0000

This year I decided to put my curiosity to work. Equipped with minimal gear, I’m conducting a series of visual experiments using a DSLR. This is Experiment One and was shot on a roof in the Upper East Side in NYC.

Massimo Prestige Vineyards Facebook App

will — Mon, 23 Jan 2012 17:15:22 +0000

Discover Massimo! Massimo Prestige Vineyards, known for their monumental flavors from some of the world’s most sought-after wine regions, is launching a campaign for the release of their newest varietal. Archetype and CORDIAL Rx teamed up to develop a Facebook application that highlights Massimo’s authentic, complex, and “big-time” appeal at the forefront of discovery worldwide.

Free Holiday Download From Wet Tambourine

will — Thu, 22 Dec 2011 20:26:38 +0000

We’re closing down 2011 in style by providing you with a free download from AP artist/collaborator, Wet Tambourine. Hit the nog and throw some Knobby Knees in the late night holiday mix because we’re about to turn it out. Keep it funky, 2012.

Wet Tambourine – Knobby Knees by Archetype Records

The Return of Sample Platters with The Commoners ft. T-Jay & Will Brand

will — Mon, 21 Nov 2011 00:03:37 +0000

You demanded it and we listened. The Sample Platters are live this Saturday night for the best of sampling in the last 20 years of hip hop. Brought to you by live instrumentation, no gimmicks, and featuring Fayetteville’s certified organic collective, The Commoners band.

T-Jay & Will Brand will be closing the night for a special set featuring tracks from T-Jay’s latest release, Nothin’ Less. Rest assured they will be treating us to a few surprises and backed by the one and only Commoners band. 21+ and five bucks at the door at George’s Majestic Lounge for a full night of organic hip hop. Bring yo’self!

When: November 26th, 2011

Where: George’s Majestic Lounge

10PM – 11PM – Sample Platters
11:30 – 1AM – The Commoners ft. T-Jay & Will Brand

Cick here to RSVP on Facebook.

New Work: Gnarly Head ‘Authentic Red’ App

will — Tue, 15 Nov 2011 20:42:26 +0000

We recently teamed up with our friends over at CORDIAL Rx to create a Facebook app for the launch of Gnarly Head Wine’s new tasty Zinfandel-led blend, Authentic Red. The campaign called for an aesthetic that was as big and bold as the wine itself while telling the story of Gnarly Head’s true grit American roots.

Go on and pour yourself a glass! Click here to view the live application.

Urbanized

will — Tue, 08 Nov 2011 17:31:55 +0000

From the same director who brought us Helvetica and Objectified, Gary Hustwit’s concludes a three part design trilogy “which looks at the issues and strategies behind urban design and features some of the world’s foremost architects, planners, policymakers, builders, and thinkers.” He calls it, Urbanized.

Who is allowed to shape our cities, and how do they do it? Unlike many other fields of design, cities aren’t created by any one specialist or expert. There are many contributors to urban change, including ordinary citizens who can have a great impact improving the cities in which they live. By exploring a diverse range of urban design projects around the world, Urbanizedframes a global discussion on the future of cities. –urbanizedfilm.com

Urbanized is now showing in select major cities. Visit the official website for more details.

Commoners ft. T-Jay & Will Brand Invade Fayetteville 11/12/11

will — Tue, 08 Nov 2011 16:28:04 +0000

Presented by Archetype Productions, this Saturday The Commoners will be providing the soundtrack to T-Jay’s latest release, Nothin’ Less, featuring T-Jay and Will Brand from the Poggs. The performance will be held at LiT Lounge in Fayetteville, AR. Free admission and limited capacity. Show starts at 10PM

Click here to RSVP on Facebook.