As partner of Archetype and Chief Strategist, Mike is passionate about creating successful campaigns and collaborative client relationships with over 10 years experience servicing global brands. His sharp eye for detail, creative insight and make-it-happen mindset drive efficient production through to final product delivery.

Will is Creative Officer and founding Partner of Archetype–an anthropologist, musician, and visual artist with Southern roots and international scope whose digital solutions focus on the intersection of exceptional design and the human experience. With over 10 years of design expertise, Will creates story-rich, utilitarian identity for beloved local businesses, startups, and global brands.

While living in San Francisco, Emily garnered 10 years of lifestyle, food and wine communications and storytelling experience grounded in hospitality and artisan food producers while also servicing boutique and global wine brands. Her projects focus on strategic communications, destination marketing, media relations and copywriting.