Latest Posts

Moments

  • Had my first glance at the coworking facility tonight. Place is looking legit! Congrats to all involved. Doors open on 2/15.
    February 1, 2012 - 8:40 pm
  • Look for Facebook to go public in a couple months at an estimated $30/share. Analysts predict a $85 billion valuation:
    February 1, 2012 - 5:43 pm
  • The City Scout: your favorite designers recommending a bunch of crap about a city you probably don't live in.
    February 1, 2012 - 12:32 pm

Work

Massimo Prestige Vineyards

Facebook App For Massimo Prestige Vineyards

Authentic Red

Facebook App For Gnarly Head Wines.

LiT Lounge Invasion

Commoners + T-Jay

Tetra Pak Promotional Shipper

Packaging design for Bota Box

Live at West End

Poster for The Commoners

POP

Poser for POP

The OneUps

Poser design for The OneUps (Series 2 of 2)

Hardaway

Video feature for the Snapback Season release

Big Smith

Poster for Big Smith’s New Year’s Bash

Syrah For Your Soul

Poster for VERGE Wines

Strut For A Mutt

Poster for Strut For A Mutt benefit

Firestone Wines

Web design for Firestone Discoveries

From The Roast To Your Cup

Promotional clip for Arsaga’s Espresso Café

The Roots Jam Session 6

The Roots Jam Session 6 web concept

Sample Platters

Poster for the Sample Platters

Super Mario Kart

Album design for The OneUps

The Roots Jam Session 6

Logo concept for The Roots Jam Session 6

The Commoners + DJ Chicken George (Series)

Poster series for The Commoners + DJ Chicken George

Fayetteville Farmers’ Market

Video feature for Fayetteville Farmers’ Market

Fay Jones’ Buckley House

Web design for Fay Jones’ Buckley House

Wild Stamp

Logo for VERGE Wine’s Wild Stamp

Certified Organic Hip Hop

Poster design for The Commoners

Off the Record

Album design for The Commoners

Eazistore Cookware from Natural Home

Video promotion for Eazistore Cookware

Hboxes

Web design for Hboxes

Combo Pack

Album design for The OnUps

The Kickback

Mad Men inspired poster for The Kickback

Sauce Pocket

Poster for Sauce Pocket

The Commoners

Logo for The Commoners

The OneUps

Poser design for The OneUps

The Anywhere Leader Trailer

Video trailer for Mike Thompson

Down In the Arkan

Poster design for The Commoners

Hboxes by Kathy Thompson

Video feature for Hboxes

Hboxes

Logo for Hboxes by Kathy Thompson

POP

Poster design for POP

Kathy Thompson

Web design for Kathy Thompson

The Cate Brothers

Poster for the Cate Brothers New Year’s Concert

RegiSTAR

Logo for RegiSTAR

Funkzilla

Poster design for Funkzilla

The Commoners

Poster for The Commoners

Slim Knows Time

Self promotional poster design

The Commoners

Poster for The Commoners

Aid Haiti

Aid Haiti benefit poster

Green & Brown

Logo for Green & Brown Consulting

Hardaway + Benzi

Poser design for the Reflex Rhymes Release

Kory Montgomery Band

Web design for the Kory Montgomery Band

Cordial Co.

Logo design for Cordial Co.

Ryan Fourt Trio

Poster design for the Ryan Fourt Trio

The OneUps

Poster design for The OneUps

Syrah + Soul = Good

Poser design for VERGE Wines

The Commoners

Poster for The Commoners Season Finale

LUMA

Logo for LUMA Restaurant

Fayetteville Funk Ensemble

Poser design for the Fayetteville Funk Ensemble

Bringing Ides To Life

Self promotion for Archetype Productions

About

We do not like to think of ourselves as your average design agency. Archetype Productions is dedicated to building innovation by understanding the basic tendencies of human interaction. With every medium the goal is to evoke a response from the viewers and leave them with a powerful message. Crafting this message involves much more than what meets the eye. Needless to say, we are up to the task.

Will Collins is a graphic designer, visual artist and musician with Southern roots and international scope. Will founded Archetype Productions in 2007—a graphic and interactive design firm based in Fayetteville, Arkansas. AP creates powerful brand experiences through visuals with meaning, soul and stunning design. Will currently serves a client base ranging from acclaimed artists to boutique wineries and rising star musicians spanning both coasts. In 2010, he expanded the firm to house Archetype Records, a fully integrated record label for choice up-and-coming musicians—from branding and album art to recording and promotions. Will graduated from the University of Arkansas  in 2007 with a degree in Cultural Anthropology. He is the recipient of a Sturgis Grant for his ethnographic research at the University of Otago, New Zealand and archaeological research at the Poggio Colla Field School in Vicchio, Italy.

Studio

AP studios are located in the heart of the Ozark Mountains in Fayetteville, Arkansas.

Drop a Line

You know, for questions, comments, quotes, solicitation, shop talk, music jousting, recipes, etc. Use the form below or e-mail directly to hi [at] archetypepro [dot] com

Send us mail

Internships

AP is currently seeking an intern for the Fall of 2011. The chosen applicant will receive hands-on experience in print, web, and videography while contributing to the daily operations at our studio in Fayetteville, Arkansas. Well, we think it’s a pretty sweet place to work. To apply, tell us who you are by sending an e-mail to hi [at] archetypepro [dot] com and provide a link to 2 to 5 portfolio pieces. Oh, and if you have any music recommendations we’ll take those too!

Map