We do not like to think of ourselves as your average design agency. Archetype Productions is dedicated to building innovation by understanding the basic tendencies of human interaction. With every medium the goal is to evoke a response from the viewers and leave them with a powerful message. Crafting this message involves much more than what meets the eye. Needless to say, we are up to the task.

Will Collins is a graphic designer, visual artist and musician with Southern roots and international scope. Will founded Archetype Productions in 2007—a graphic and interactive design firm based in Fayetteville, Arkansas. AP creates powerful brand experiences through visuals with meaning, soul and stunning design. Will currently serves a client base ranging from acclaimed artists to boutique wineries and rising star musicians spanning both coasts. In 2010, he expanded the firm to house Archetype Records, a fully integrated record label for choice up-and-coming musicians—from branding and album art to recording and promotions. Will graduated from the University of Arkansas  in 2007 with a degree in Cultural Anthropology. He is the recipient of a Sturgis Grant for his ethnographic research at the University of Otago, New Zealand and archaeological research at the Poggio Colla Field School in Vicchio, Italy.