Bota Box is a pioneer in boxed wine, built on quality, accessibility, and a long-standing commitment to sustainability. Archetype partnered with the brand to bring its refreshed message to life across social, creating a more distinct visual language and brand presence centered on the outdoors, ease, and shared moments of adventure. The resulting work made the brand feel more vibrant and emotionally relevant, helping Bota connect across generations without losing the honesty that made it resonate in the first place.