Slim Chickens opened its first Fayetteville restaurant in 2003 and quickly built a cult following for its honest food and welcoming, social atmosphere. When Archetype began working with the brand, there were just seven locations. During our partnership it grew to more than 300 restaurants across the U.S. and internationally. From seasonal promotions to national campaigns, Archetype helped shape and support the brand across every touchpoint: packaging, menus, in-store signage, website, email, social media, and digital advertising.