Since 2019, Archetype has partnered with WX Brands to support the rapid growth of global wine brand Bread & Butter and its Napa Valley tasting room, as well as their Paso Robles properties — tasting room, vineyards, and winery. Our work spans digital strategy, photography, videography, design, social media management, and copywriting, producing campaigns that immerse audiences in wine country. From golden-hour shoots in remote vineyards to lively fermentation footage and candid winemaker interviews, we blend strategy and storytelling to create content that is vivid, memorable, and true to place.