Feed & Folly is a modern public house and rooftop bar in the heart of downtown Fayetteville. Archetype partnered with the founders to develop the identity, messaging, and custom neon signage for the concept. Drawing inspiration from British public house traditions and the story of the Sutton family’s “Mad Duke,” the brand brings warmth, craft, and a sense of playful hospitality to one of the city’s most energetic corners.