Guisinger revives a relic of downtown Fayetteville history. Archetype partnered with the owners of Feed & Folly and City Park to develop the identity system for a new cocktail club, located inside the former Guisinger Music House on the Historic Downtown Square. Drawing from archival typography and historic details, the brand carries the past forward, expressed through handcrafted signage, neon, and a space built for good nights.